Arsalan Ali is the editor for Paki UM and Viral in Pakistan. Before coming on board with us he worked for Freedom of Information and as a News Analyst for a prominent NGO. He is a Master in Mass Communication and loves politics, music, cricket, traveling and of course, writing.

Say it with Emoji in Pakistan now

by Arsalan - on Nov 28th 2015


Earlier in one of my blogs, I talked about necessity of communication to make interaction with people. If we know each other, it has become possible only because of our communications. To make interactions exciting and interesting, we have been using different tools, latest to add in the list are Emojis. Today, many on social media, specifically youth, use these Emojis to express their feelings. (more…)

Food becomes #ExcitingAbhi on Twitter

by Arsalan - on Nov 28th 2015

Exciting Abhi Twitter Pepsi

I have been writing about how effectively Pepsi Pakistan is exploring different mediums to promote one of their recent campaigns, #ExcitingAbhi on social media. They started with blogs and Facebook, then took Instagram by storm to make an exciting food table and just recently, it excited hundreds of thousand tweeps by trending at the top on Twitter. (more…)

What is coming next?

by Arsalan - on Nov 26th 2015

Pepsi Pakistan new campaign

When it comes to creating new ideas for brand campaigns, we are fortunate to have some very creative minds in Pakistan. We have witnessed different brands exploring and introducing some very exciting campaigns and activities which received much response from customers. One of them is Pepsi Pakistan, which has been taking some very interesting initiatives for quite a long time. (more…)

Aima Baig sings for 7Up

by Arsalan - on Nov 25th 2015

#7up winters

When it comes about promoting food scene in Pakistan, the first name comes in mind is none other than 7Up. The brand has been promoting ‘Food Ka Scene’ for a long now. In the latest campaign, it has decided to introduce yet another exciting strategy according to winters, which have already hit parts of country. (more…)

Amir ‘King’ Khan Losses #StingChallenge

by Arsalan - on Nov 15th 2015

Sting Challenge Result

Amir Khan, the two times former world boxing champion finally took the third and final #StingChallenge. It was the most difficult of all three tasks set by Stingers on Stings’s Facebook page, but Khan did not hesitate to take the challenge. “Stingers, I must say I’m impressed with the last #StingChallenge! I’m on it,” Khan left a comment on the page. (more…)

Sajal and Feroz to debut on big screen with Zindagi Kitni Haseen Hai

by Arsalan - on Nov 14th 2015

Zindagi Kitni Haseen Hai

One of the Television’s favourite couples, Sajal Ali & Feroze Khan, are all set to debut on the big screen in 2016 in the upcoming Pakistani feature film ZINDAGI KITNI HASEEN HAI (#ZKHH), which is the latest venture of veteran director Anjum Shehzad. (more…)

Show your food table on Instagram with #ExcitingAbhi

by Arsalan - on Nov 13th 2015

Pepsi Table #ExcitingAbhi

When it comes to taking new initiatives, Pepsi Pakistan is one name in the country which never hesitates to take the challenge and introduce something new. The brand has been promoting food scene in Pakistan through different campaign for long time. Latest to add in the list is their campaign on Instagram, where they are making food #ExcitingAbhi (exciting now) with Pepsi on the table. (more…)