Pepsi has spurred the emoji fever in Pakistan through its new and amazing 345ml Pepsi Emoji Bottles. Pepsi which has always been a youth brand has once again shown why its affinity with its audience is so strong. Saying it all with just a small hint is what the youth of Pakistan is hooked-onto and what better way than to use an emoji. The shape and size of the new bottle is not only handy but also gives you a fresh chilled feel in this hot weather.
They’ve got the timing right this time. Even the TVC is a hip and fun continuation of the #SayitwithPepsi campaign. Usually the pepsi ads are more focused towards cricket but this time around the entire focus is on the youth and how they’d like to have fun in the summers. A group of young Pakistani’s can be seen hanging out and pulling out chilled bottles of the new 345ml Pepsi Emoji Bottles. The emoji packaging on the bottle doesn’t only give it a fun look but also helps in sharing emotions and getting a sense of direction. The communication between friends can be made through it. Even in the TVC the beach emoji tells you how all the Karachi’tes would react to it by going out and hitting the beach. Something we love to do in summers.
Now the main concern MUSIC; Deewanay chalein jab sath the FUZON original has been revamped, re-arranged and re-sung as the jingle for the new advert and yes it has more kick to it. Plus it goes with the #SAYitwithPepsi emoji theme friends having fun. It will be fun communicating through these emoji bottles and something which will pick up in the coming days.
Hope Pepsi would ad customizing options for generating emojis and sharing them online with friends for a more personalized fun filled experience. It is said that this would be the largest set of emojis on bottles and local emojis such as Punjabi, Sindhi, Pathan, Balochi emojis will also be available.
We at Pakium.com are excited and hope to see #SayitwithPEPSI campaign to be a fun filled experience with spontaneous masti just the way our youth likes it.
Watch now the brand new TVC: