If we talk about cooking oil, Kashmir Banaspati is one name that needs no introduction. Known for its healthy attributes, the well known brand is now using social media as marketing/advertising tool to target audience. Kashmir Banaspati has come up with an idea of taking their audience a virtual global tour about different food recipes that are made around the world using hashtag #JeenayKaMaza respectively.
The latest campaign, in a nutshell, is an online culinary tour in order to explore food and varieties from several parts of the world. The brand is using interactive and creative animations and interactions to target audience where they are questioned about the recipe and country it originates from using animations, snippets of short videos and photographs of famous monuments of that country.
Going there is in the bucket list of every Pakistani. Guess the country & the name of this yummy appetiser. #JeenayKaMaza
Posted by Kashmir Banaspati & Cooking Oil on Saturday, January 23, 2016
The basic theme of this campaign revolves around creating awareness to people about the variety of food dishes and their recognition from the countries they belong to.
To see it live, check out now Kashmir’s facebook page and instagram account.