I am not sure if many of you have already noticed it or not that one of the leading soft drink brands in Pakistan, 7Up has recently changed its logo and guess what, it still tastes as great a it used to be. With the new logo, 7Up has also launched a new campaign called #RefreshYourLook and picked seven young Pakistani celebrities Pakistani as ambassadors.
Pakistan has been blessed to produce some great talent in variety of fields. When we talk about entertainment industry, the new lot is doing a great job in singing, acting, hosting, and fashion. Some of them have even gone to neighboring country to showcase their talent. To encourage their efforts, 7Up has picked seven of them to launch its new campaign, which they have called #RefreshYourLook.
The brand has kept the same great taste but decided to change its look and make it look more refreshed. It has also slightly changed its logo and removed lemon from it. The idea perfectly worked and the new logo looks even more refreshed now.
The brand has given whole new makeover to all seven selected celebrities including singers Farhan Saeed, Uzair Jaswal, Zoe Vicaaji, Sarwat Gillani, Urwa Hocane, Anoushey Ashraf and the very versatile Mohsin Abbas.
Their new looks were revealed in a grand event, which was held in Lahore. Farhan Saeed, Zoe Vicaaji and Uzair Jaswal performed on their popular tones while other also graced the stage.
The most exciting and surprise element of the event was international comedian Zaid Ali’s entry into the event, which shocked too many. Zaid took selfies with them and they had a great night together.
With #RefreshYourLook, 7Up has challenged itself to reach to its targeted audience with completely different approach as compare to old one but since they have kept the same old taste and campaign is being endorsed by very well known and loved celebrities, it won’t take much time to achieved the desired goals.
Have a look at 7Up fresh look below;