“Ages of experience have taught humanity that the commitment of a husband and wife to love and to serve one another promotes the welfare of children and the stability of society,” said a former US government official Jack Kingston. Because when it comes about a family, it is the responsibilities of husband and wife. They both are equally responsible to play their parts to make their lives peaceful. This is the idea, which Tapal, a leading tea brand in Pakistan, has conveyed in its new campaign through a TVC featuring the heartthrob Fawad Khan and Javed Shaikh’s daughter Momal Shaikh. The campaign is named as #TumMainAurAikCupChai.
The campaign is targeting the lifestyle of husbands and wives and contrary to the popular trends, stressing men to take charge of things which are usually done by women at home. In the TVC, which is running successfully on all leading channels, the brand has shown husband making tea for his wife to show his love.
It’s been not so long, yet, the campaign has started producing results and challenged the monotonous patterns where only wives are seen doing work at home and making tea for their husbands. It has encouraged husbands to do things which can make their wives happy and eventually build their relationship stronger.
Following the success of the idea, the brand has decided to launch another sub campaign, in which, wives are asked to tag their husbands in video on Tapal’s Facebook page, if they want their husbands to make tea for them. The video, which starts from Fawad Khan answering when the last time he made tea for his wife was, is already uploaded on Tapal Facebook page and now is your time to tag your husbands.
Watch the video below: