Earlier in one of my blogs, I talked about necessity of communication to make interaction with people. If we know each other, it has become possible only because of our communications. To make interactions exciting and interesting, we have been using different tools, latest to add in the list are Emojis. Today, many on social media, specifically youth, use these Emojis to express their feelings.
Knowing the popularity of these Emojis, Pepsi Pakistan has picked them for their new campaign #SayItWithPepsi. In this campaign, which was first initiated by Pepsi Canada, the brand will offer limited time customized cans and bottles.
This initiative was first taken by Pepsi Canada in June this year, when they introduced #SayItWithPepsi campaign and launched new special edition Cans and bottles with Emojis printed on them. It provided people an opportunity to share their emotions in much easier way.
The idea went quite successful in Canada and later adopted by Pepsi US and Thailand. People were looking forward towards Pepsi Pakistan to do the same, which has finally made the decision and is adopting #SayItWithPepsi in the country. To make it more exciting and relatable, the brand has made some local Emoji characters.
I am getting excited to see these Emoji bottles to hit the markets, are you?