When it comes to creating new ideas for brand campaigns, we are fortunate to have some very creative minds in Pakistan. We have witnessed different brands exploring and introducing some very exciting campaigns and activities which received much response from customers. One of them is Pepsi Pakistan, which has been taking some very interesting initiatives for quite a long time.
The brand introduced #LightingUpLights in the holy month of Ramazan this year and light up some underprivileged villages in the country. Later, it came up with #ExcitingAbhi campaign, which intended to make our food look exciting. They also explored Instagram to create an amazing food table. These were some very successful campaigns not only because they succeed to promote the brand but also saw active interaction from people.
Before the end of this year, the brand seems ready with yet another exciting campaign, which they have not disclosed yet but they are creating pre hype and it seems like they are going to try something with Pepsi pet bottles. Check the posters below and try if you can guess something from them;