When it comes about promoting food scene in Pakistan, the first name comes in mind is none other than 7Up. The brand has been promoting ‘Food Ka Scene’ for a long now. In the latest campaign, it has decided to introduce yet another exciting strategy according to winters, which have already hit parts of country.
The brand has exclusively produced a song for its new campaign, which is sung by gorgeous Aima Baig, the girl who made her debut with Summer Wine cover with Mubashir Lucman. The video, which depicts the scene of bonfire in winter’s night, is directed by Jamayal Tanvir, while the lyrics of the song have been written by Moiz Khan.
Usually, people consider coffee as their favorite drink in winters but 7Up has attempted something challenging to change this trend. With this bonfire song, the brand is promoting ‘Food Ka Scene,’ with 7Up in winters. Aima Baig is seen celebrating winter nights with her friends and enjoying Barbeque with 7Up. This is probably the first time in country that a brand has tried to connect cold drink with winters and we need to give them a couple of months before we decide how far they have achieved their target.