Amongst all the efforts being made by various brands to promote the local film industry, Levi’s® Pakistan took another step forward to support the launch of the film JAWANI PHIR NAHI ANI. A star studded night was organized by the iconic brand for the cast of the film touted as a ‘riot of comedy’ that is bound to put anyone in fits of laughter. The evening was attended by exclusive brand clientele, cast and members from the press. Hammad Sohail, Marketing Manager, Levi Strauss Pakistan said “Since the invention by Levi Strauss in 1873, Levi’s® jeans have been capturing the imagination and loyalty of people for generations and has progressed into the world’s leading Jeans wear Brand across the globe. It’s been a great journey to support and have worked with the movie team by being the wardrobe partner for the film. Levi’s® has always been a pioneering brand in supporting upcoming musicians and artists.”
Jawani Phir Nahi Ani is an upcoming Pakistani adventure comedy film directed by veteran television director Nadeem Baig and co-produced by Humayun Saeed, Salman Iqbal, Shahzad Nasib & Jerjees Seja under production banner of Six Sigma Plus & ARY Films. The ensemble cast includes Ahmed Butt, Vasay Chaudhry, Hamza Ali Abbasi, Ismail Tara, Mehwish Hayat, Sohail Ali Abro, Aisha Khan, Sarwat Gillani, Uzma Khan, Zainab Qayyum, Jawed Sheikh, Bushra Ansari & Humayun Saeed himself in lead role, slated to release on Eid ul Azha, 2015.
With its three major songs shot primarily in picturesque Thailand, with pristine beaches in the backdrop & Karachi the film promises oodles of laughs and action with a high dose of glamour and glitz. Keeping humor as a driving force, the film attempts to grab the viewer’s heart with the variation of love & humour. Numerous silver screen luminaries that have already received nationwide acclaim join together in this light-hearted banter for a ride of a lifetime called ‘Jawani Phir Nahi Ani’. JPNA’s video promos and official OST including the peppy dance numbers JALWA & DANCE THE PARTY already are creating waves.
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The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.