The Pakistan Advertisers Society has announced that PAS Awards 2015, a star-studded gala awards function celebrating the best of advertising initiatives in Pakistan, will be held at the Expo Center in Karachi on April 25, 2015.
PAS Awards are recognized by advertisers and agencies throughout Pakistan as the most prestigious award in the industry and over the years have become industry benchmark for evaluating the most effective creative campaigns and marketing efforts.
This year, apart from the regular 21 categories, Pakistan Advertisers’ Society unrolled five special categories, namely Passion for Pakistan, Best in Digital, Media Innovation, Best BTL Activation and Best Platform Award, that will honor the most innovative marketing ideas.
The regular categories spanning across various segments had an overwhelming response this year from the agencies and brands across Pakistan totaling 263 entries. After jury evaluations and short listing, currently 68 entries are in the running to win the PAS Awards 2015.
PAS is highly supported by the industry stakeholders including Pakistan Newspapers Association (APNS), Pakistan Broadcasters Association (PBA) and Advertising Association of Pakistan (AAP).