By Rizwanaa Shaikh
Music lovers are cheering as they are going to enjoy the sixth continuous and melodious season of Coke Studio this year. Coke Studio is the one and only of its kind where we see and listen to the live performances by singers, and musicians. This live experience of melody and beat brings us to a new world of entertainment that could be seen only in live shows and concerts before.
Marvellously done by Rohail Hayat and his team, this seasonal show has now become the essential part of our music industry. While Pepsi Smash, Uth records, Cornetto Music Icon and Nescafe Basement also tried to follow the same lines more or less but the popularity and success remained exclusively with Coke Studio.
Many new comers who came to lime light and got fame from this show include Bilal Khan, Quratulain Balouch, Qayaas Band, Uzair Jaswal, , Humayon Khan from Peshawar, Farhad Humayon, Meesah Shafi (Jugni girl), Zoe Viccaji, and others. We have also seen Qawwali, Sufi, folk, and classical super stars here like Abida Parveen, Ata Ullah Eisakhailvi, Arif Lohar, Sanam Marvi, Fareed Ayaz and Abu Muhammad, Rizwan and Moazzam, Naseer Ud Din Saami, Tina Sani etc. in Coke Studio.
This season, we will see super stars like Abrar ul Haq, Atif Aslam, Fariha Parvez, Zeb and Haniya, Sanam Marvi, Saeen Zahoor, Ali Azmat, Rustam Fateh Ali Khan and others. Another excitement of this season is the pop sensation of 80s, Alamgir, with his ever-green song “Albaila Rahi” after a long gap.
Coke Studio has given a best single platform to the artists of all over Pakistan covering Urdu, Punjabi, Sindhi, Siraiki, Pashto, and even Persian languages. We see a vast variety of musical instruments here, too, which are not even known to us like clarinet, rabab, iktaara etc.
This year’s musical journey of Coke Studio is exploring and going through a new road – that is incorporating the international and foreign sounds into the local vocal traditions. This time, we will see the musicians from Morocco, Italy, Serbia, Turkey, Nepal, and Norway performing with their instruments this season. Any music lover can well imagine the audio-visual presentation, which is not very far now! This has given a completely different touch and taste to our native music. So in the sixth season, we are going to experience a novel genre – perhaps never worked on before in Pakistan. This fusion of music of diverse regions will create a fresh orchestra and compositions – our ears never before listened to!
Bringing the stars back on the screen and the lost and forgotten melodies of past to present; introducing new comers; the familiar and peculiar taste of our culture; the beauty and romance of our poetry; the folk tales; all the facets of our centuries old civilization brought together and moulded in music; and having a spell bounding effect on our moods – this is the real beauty of Coke Studio.
The countdown is started. The air is going to be filled and echoed with the sweet hums and lyrics! Let’s welcome the beat! Let’s enjoy the musical notes! Let’s dance on the tune of love, romance, and melody! Let’s Welcome Coke Studio Season 6