Pakistani music channels have seen its share of highs and lows in last few years. One of the major reasons why this is the case is because of the unusually high trends and following of Indian music in Pakistan which has also attracted many Pakistani artists towards Indian industry with Atif Aslam, Rahat Fateh Ali Khan and Ali Zafar most notably. Another reason is said to be the fact that Pakistan has not produced any big music stars in the last few years.
Many music channels are seen to be shuffling things around, playing a mix of local and foreign music with a few unrelated reality shows too in order to attract more people to increase their market share and that was the case till late 2011. With the introduction of a new music channel, the music trend in Pakistan shuffled completely.
8XM is a music channel which is self-proclaimed “Pakistan’s first 100% Licensed Content Music Channel”. According to the statistical data collected from the TV viewers, 8XM completely took control of the music scene in Pakistan with more than 59% of the market share leaving rest of the channel reeling in its path.
The channel is apparently run by animated fictional characters who, instead of regular televised programs, play back to back music on different shows. This is probably be one of the major reasons of its success.
Do you watch 8xm ? How’s been your experience watching it ? Good or Bad! post it up in the comments section below.