‘WB’ channel now Launched in PAKISTAN
-‘Hollywood now in your living room with hit movies & series and your favourite Hollywood stars –
Karachi, November 12, 2012: Turner Broadcasting Systems Asia Pacific, Inc. launched a new entertainment channel in Pakistan – WB. Available in homes across Pakistan from November 1, 2012, WB is Turner’s brand new 24-hour, English entertainment channel. This launch bolsters Turner’s commitment to consistently fulfill the entertainment needs of Pakistan viewers. It will serve as the premiere destination for all Hollywood enthusiasts offering the biggest hit movies, hottest action, best drama, funniest series and brightest stars from the world’s most prolific studio, Warner Bros., in a sleek and exciting environment.
WB will be distributed in Pakistan through Homecast Entertainment Private Limited and will be made available to advertisers by TBS Pakistan with the help of their ad sales representatives Strategic Alliances.
Steve Marcopoto, President and MD, Turner International Asia Pacific Ltd., said, “For nearly a decade Turner has built its leadership in the Pakistan media and entertainment industry on a bedrock of rich, powerful and compelling content. Now we expand our foundation with WB, leveraging the greatest hits from the largest and fastest-growing film and television library in the world. With a distinctive on-air feel and the biggest hits, it will indeed be ‘entertainment made better’ for all Hollywood movie buffs in Pakistan.”
The channel is targeted at an upscale urban audience with an appetite for quality programming and 24-hour Hollywood content. WB will bring the best of award winning Hollywood entertainment to TV sets in Pakistan.
Siddharth Jain, Managing Director, South Asia, Turner International India Private Limited said, “Our tag line ‘Now That’s Hollywood’ encapsulates and highlights our edge, positioning and programming. Sourcing our content from one of the world’s premium studios, the legendary – Warner Bros., the channel will consistently bring the best of award- winning Hollywood entertainment to TV sets in Pakistan.”
Highlights of WB’s premium movie titles include the Harry Potter series, the Lord of the Rings series, The Hangover, Sherlock Holmes, Clash of the Titans, Rumble in the Bronx and The Dark Knight. From launch, WB will also air hit series including The Big Bang Theory, Fringe, Friends and Nikita. (Please refer to the attached detailed schedule)
About WB in Pakistan
WB is Pakistan’s gateway to Hollywood! This premiere destination is meant for all Hollywood aficionados, offering the biggest movies, hottest action, best dramas, funniest series and the brightest stars from the world’s most prolific studio. Showcasing programming licensed from Warner Bros., WB is aimed at a Pakistan audience with a colossal appetite for Hollywood’s best content, around the clock. WB is a 24-hour, English-language entertainment channel from Turner Broadcasting System Asia Pacific, Inc. Now That’s Hollywood!