SILK by Fawad Khan at Latelier, Islamabad


From playing the dashing Bond to being the head banging Rocktsar on stage, the multi-talented Fawad Khan can not only do it but also has done it all. The current plans on the actor’s agenda are making sure his profession as a an entrepreneur takes him to new heights, as on August 18 in Latelier, Fawad and his wife Sadaf launched SILK, a new clothing brand for the enthusiastic and fashion following ladies, in Islamabad.

The colours mainly concerning with the patterns of the brand are green, blue, red and yellow – a perfect choice for anyone having plans to shop for Eid or such festivities. Apart from focusing on the material and colour combination of the clothes, the brand is unique in the sense that the creativity lies due to its simplicity. CEO of Latelier, Zahra Raza states, “I love the simplicity. It’s classy. I am wearing one piece and I’ve tucked it into my jeans so it gives off a neat look.”

Fawad himself strongly believes that the success of his new clothing brand will owe a lot to simplicity as during a recent interview with The Express Tribune, the singer-turned-actor said, “If you look at high end retail brands in the west it’s all about being clean and classy; that’s what we wanted to bring here. Usually, the general practice is to overdo the embellishment but we concentrate on the material, stitching and the classy look.”

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