Zong – a telecommunication service provider in Pakistan – celebrates a “Sub Keh Do” day on 12 April each year since 2009. And after the magical Shafqat Amanat Ali and Ali Hamza, it’s now Rahat Fateh Ali Khan’s turn as he gets to sing for Zong’s ‘Batain Kartay Raho’ song.
Audio & Video Review:
Rahat Fateh Ali Khan is a household name in the music industry and this legendary maestro has got a good habit of providing instant hits. Whenever and wherever his name appears, people tend start hovering expectations. Such is his credibility. And in this song, in this promotional song for Zong, he lives up to the hype.
Zong has always been conceptual behind their songs whether you’re listening to the audio or watching the video. And this time, it’s no different, as they come out – sharply – producing a motivational song for the nation and its citizens after Pakistan’s exit from World Cup in the semi-final.
The 2k11 version of ‘Batain Kartay Raho’ sung by the incredible Rahat Fateh Ali Khan is undoubtedly an amazing track. It doesn’t only have breath-taking vocals in awe-inspiring soothing environment but it also contains lovely lyrics, which is always a plus point.
In the entire 4:02 minutes time-period, the listener engages to the smooth, brilliant, and mesmerizing vocals of RFAK, and also the lyrics.
The video, set in a small village, suits the song perfectly. It showcases a lead character, convincing his fellow-friends to participate in a particular cricket tournament and village people to help them financially. However, their dream of winning the tournament doesn’t come true; heart-broken, they come back, and surprisingly, they are greeted with appreciation for making it that far.
Both, the audio and the video contain a strong message that is definitely needed for Pakistan. It shows that winning is not necessary, but what necessary is, to show effort and hard-work.
“If you have made mistakes, even serious ones, there is always another chance for you. What we call failure is not the falling down, but the staying down.” – Mary Pickford
*IMAGE COURTESY: FAHAD SULEMAN